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Why Affirmations Don't Work

I'll be honest...I love a good affirmation. It's empowering and inspiring, but simply repeating an affirmation to yourself all day long isn't going to do much for you.

If you've been swimming in the personal development pool for a while, then you're no stranger to the concept of affirmations. In fact, if you spend more than about 5 minutes scrolling Instagram, you'll spot more than a few sexy affirmations to adopt for yourself.

The idea is that if you repeat these oh-so-lovely phrases to yourself, you'll make that your reality over time! And, for some, maybe that actually happens.

But, for most, you forget about them, or you set your phone to remind you, and after a while, you barely glance at the reminder.

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